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On the heels of its BlackBerry product, BuzzCity launched an SDK for Android, allowing developers to embed advertising within their applications and games. With this move, the company is effectively joining the likes of AdMob and Greystripe, which present a tough competition, to say the least.
BuzzCity’s “trick” is in their existing distribution channel(s) that ensure the apps and games will be available all around the world. At the moment, their global mobile advertising network serves 4.5 billion adverts per month.
The company will be auctioning off mobile inventory to advertisers, while developers will be paid on a per click basis.
BuzzCity’s own data shows that of the top handsets used by consumers — Nokia, Samsung and Sony Ericsson — the latter two manufacturers have at least 11 Android-based handsets.
Commenting on the news, Dr. KF Lai, CEO of BuzzCity said: “Android is well positioned to power a large number and variety of connected devices in the near future. It is the only non-proprietary operating system that allows both developers and handset manufacturers to rapidly develop the user interface for new applications – and we believe that this gives it a greater chance of wider commercial adoption.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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http://mobilegeekinc.com/ rodakk
