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The BlackBerry Bold 9780 went official last week, with a handful of carriers confirming that they would be offering it for sale. We didn’t hear much about colour selection, but a red version has popped up in a video showing the 9780′s RAM usage. You’d think nice thing about using the exact same exterior as the Bold 9700 is that it’ll be easier to get coloured variants of the 9780 out the door since all of the parts are already available to RIM, but as far as I can tell, there was never a red 9700. There’s no branding on the model in this video, and the access to engineering screens suggests this is a very pre-release environment. That being said, carrier availability is anybody’s guess at this point.
Just to review, the BlackBerry 9780 is a refresh on an older device so that it includes a 5 megapixel camera, 512 MB of RAM, and a new operating system that comes with a WebKit browser and universal search. Otherwise, it’s more or less the same as the old BlackBerry Bold, including HVGA display, Wi-Fi b/g/n, GPS, HSPA 3G. Nothing ground-breaking, especially since the 9700 is getting OS 6 shortly, but it’ll provide a more conservative alternative to the BlackBerry Style clamshell and the Torch slider.
I really hope the 9780 launches somewhere in this paint job, as it looks really good in red. I’m sure a white version isn’t too far behind. Here’s a video of the live unit, for those curious about RAM usage.
[via Zona BlackBerry]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
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