T-Mobile rips on iPhone 4 and AT&T with new myTouch 4G ad

Screen shot 2010-11-02 at 6.15.16 PM

We knew T-Mobile USA was going to ramp up their “America’s Largest 4G Network” advertising campaign tonight to herald the benefits of HSPA+, so it’s not too surprising to see T-Mobile posting a new ad for the myTouch 4G on their YouTube account. In the ad, entitled “Piggyback,” T-Mobile harps on the “I’m a Mac/iPhone” commercials with their very own “I’m a myTouch 4G” model showing off the video-chatting capabilities of the new myTouch 4G Android smartphone.

The commercial goes on to show an iPhone stand-in burdened by the metaphorical weight of AT&T’s 3G network. As the iPhone mentions that it supports video-chat by way of FaceTime, but only when in range of a working WiFi network, the myTouch 4G goes on to explain that T-Mobile’s HSPA+ “4G” network is fast enough to allow video-chatting anywhere, anytime you feel like getting some face-to-face time with friends or family.

Check out the commercial above. What do you think? Is T-Mobile’s “4G” ad campaign a good move?

[Via: T-Mobile]

  • rb

    cute commercial but even though you can’t facetime over AT&Ts 3G network there are iOS apps like Tango that will let you videochat over the 3G network. Why AT&T doesn’t allow facetime to work over their network is beyond me but it is still possible with 3rd party apps. Again cute commercial but misleading.

  • rb

    cute commercial but even though you can’t facetime over AT&Ts 3G network there are iOS apps like Tango that will let you videochat over the 3G network. Why AT&T doesn’t allow facetime to work over their network is beyond me but it is still possible with 3rd party apps. Again cute commercial but misleading.

    • Rsavaiano

      That’s not the point though. The myTouch 4G most likely video chats from anywhere right out of the box. iPhone 4 doesn’t. Shouldn’t have to rely on 3rd party apps for something that the phone was build to do in the first time.

    • FT

      If you are an Apple fan boy then sure you can download an additional app to connect with facetime. The speeds do not lie. They hae done tests in major metropolitan areas with Spring Wimax, ATT HSPA 14.4, and the tmo new HSPA + and the download and upload speeds were double on TMO’s network. If it was a definite markeing opportunity for ATT and Apple then they would market their product as being able to use it on their network without wifi. I think many will be surprised on what is to come from Tmobile USA.

  • rb

    cute commercial but even though you can’t facetime over AT&Ts 3G network there are iOS apps like Tango that will let you videochat over the 3G network. Why AT&T doesn’t allow facetime to work over their network is beyond me but it is still possible with 3rd party apps. Again cute commercial but misleading.

  • rb

    cute commercial but even though you can’t facetime over AT&Ts 3G network there are iOS apps like Tango that will let you videochat over the 3G network. Why AT&T doesn’t allow facetime to work over their network is beyond me but it is still possible with 3rd party apps. Again cute commercial but misleading.

  • rb

    cute commercial but even though you can’t facetime over AT&Ts 3G network there are iOS apps like Tango that will let you videochat over the 3G network. Why AT&T doesn’t allow facetime to work over their network is beyond me but it is still possible with 3rd party apps. Again cute commercial but misleading.

  • http://www.facebook.com/deanhatescoffee Dean Nelson

    This is misleading in a few ways, but chiefly and most frustratingly because T-Mobile’s “4G” network isn’t a 4G network by anyone’s definition of the term (aside from T-Mobile’s definition, of course). HSPA+ is no more 4G than EDGE is 3G. See http://www.answers.com/gsm for more info if you’re interested.

  • http://www.facebook.com/truelyandalwaysyours Yousuf Ali

    i can already see apple suing them…

  • Anonymous

    The problem is that EDGE can technically qualify as “3G’ under the ITU’s standards. No one markets it as such but it shows how much murkiness there is in the labeling. I’ll take 6-8 Mbps on T-Mobile’s HSPA+ network and then won’t care what they label it.

    I think Metro should just be ballsy and call its network 5G.

  • http://twitter.com/chaoscentral John Pisano

    If you want to complain about T-Mobile calling their network 4G, then do the same about Sprint and Verizon as well. According to the ITU both Sprint’s WiMax and Verizon’s LTE are NOT 4G technologies. in fact there are no 4G wireless technologies in place anywhere in the world, nor are they planned to be active until the 2013/2014 time frame.

    Only LTE-Advanced and WiMax 2 are “4G” technologies. I don’t know if you realize this, but the general consumer doesn’t care what the network’s back end is, all they care about is speed and real world use, and if Sprint can call their network “4G” then T-Mobile’s faster network can be called “4G” as well.

    And honestly, I’d say HSPA+ is more 4G than Sprint’s WiMax. 4G is more of a marketing term in the US right now than it is a technical term.

    No need to be a smartass now ;)

  • Swoosh

    Bah…Tmobile needs to work on their 3g…I am still at 35k speeds on the gulf coast with T-Mobile… Sad

Back to top ▴