Shazam, the company behind the popular music discovery-recognition application/service, announced that it has passed the major milestone of 100 million users! Significantly, a quarter of all users downloaded Shazam over the past six months.
In addition to music-recognition service, Shazam also has an offering for businesses called Shazam Audio Recognition Advertising (SARA) program which has been harnessed by major broadcast networks such as NBC Universal and HBO, as well as major consumer brands like Levi’s Dockers and Lynx. When viewers see the Shazam logo on screen, they are encouraged to “Shazam the TV programme or commercial” to interact with special programming content, buy products and enter promotions.
All this popularity made “shazaming” a verb which is being used by an increasing number of people all around the world.
Shazam mobile app is available for most popular smartphone platforms, including iOS, Android, BlackBerry, Symbian and Windows Mobile. The company has a global reach with offices in London, Palo Alto, New York and Seoul.