India’s Bharti Airtel has a new brand identity which you can see from the image above. The new brand drops Bharti leaving only “airtel” with all letters lowercased. The company plans to roll it [brand] out across its entire global footprint in Asia and Africa.
In addition, the Indian operator also announced that it has crossed 200 million customers milestone. Airtel surpassed 50 million customers in October 2007 and 100 million in May 2009. Next 100 million customers were reached in just 18 months.
Commenting on the news, Mr. Sunil Bharti Mittal (Chairman and Managing Director) said: “Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”
[Via: CellularNews]