Tapjoy announced what it says is the mobile industry’s first Pay-Per-Action app distribution service to “significantly improve advertising effectiveness” for brand advertisers and mobile game/app developers.
The new service allows iOS and Android app developers to reward users for completing some type of action within it, such as watching the tutorial, getting past a certain level or any other specific activity. Unlike other advertising methods, this Pay-Per-Action model delivers a higher ROI by tracking actions further along the conversion funnel, thus guaranteeing a higher level of engagement and value.
Speaking of tracking, Tapjoy has teamed up with Apsalar, which is known for its comprehensive mobile behavioral analytics platform. Using the Apsalar analytics platform, advertisers can define and interpret conversion funnels in one app or across multiple apps.
The new Pay-Per-Action SDK ties into Apsalar’s user-level analytics platform, which ultimately allows developers to manage user retention and monetization by grouping users into cohorts or groups. By doing so, advertisers and developers can deliver a better user experience, conduct more cost-effective user acquisition campaigns, and increase their app’s revenues and profitability.