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IHS has just published some research on much revenue was made through the Android Market, iPhone App Store, Nokia Ovi Store, and BlackBerry App World in 2010. Predictably, the iPhone App Store is still the king of the hill with $1.7 billion in revenue, but they’ve lost some market share since 2009 (82% vs. 92%). The study projected that half of the App Store’s revenues would be coming from the iPad by 2014, which seems likely enough. The BlackBerry App World was in second place, claiming a 7.7% share and $165 million, Nokia’s Ovi Store sat at 4.9% and $105 million, leaving the Android Market at 4.7% and $102 million. The study also said games counted for about 52% of revenue in 2010, and 24% of apps in North America used the freemium model, with 50% projected for 2014.
I was a little surprised to see BlackBerry take the number two spot, but App World’s prices are notoriously high. Regardless, the difference in market share between the bottom three app stores is negligible considering how monstrous of a lead Apple has. That’s not to say the others are suffering at all – every market is seeing excellent year-over-year growth, especially Android. I would have expected to see the Android Market higher up on the chart, considering the Market isn’t that far behind the number of iOS apps now, but clearly there’s not necessarily a direct translation between how many apps a platform can pull and if the devs are making money. Google has already said that they aren’t particularly happy with how the Android Market is doing in sales.
Windows Phone and webOS don’t make an appearance on the chart, but I’m sure it won’t be long until they start claiming their own slices of the pie.
[via IHS]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
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http://twitter.com/aace234 Aik Lariosa
