BlackBerry Social was announced about six months ago as a way for third-party app developers to plug into RIM’s hugely popular BlackBerry Messenger client. Today it goes into public beta, allowing devs to add custom fields to BBM profiles, change profile elements like avatar pictures, embed chats within their app, enable file transfers between users, and promote app sharing through BBM.
Multiplayer gaming seems to be a big target for BBM Social, but the number of uses for these APIs are limited only by the ingenuity of app developers. Personally, I could see location-based social networking getting a lot more interesting if there was live chat available for those in your area – it could be a great way to meet people you don’t have (or necessarily want to have) on your contact list.
[via Inside BlackBerry]