It looks like there won’t be any country that’s safe from those Angry Birds, as Rovio said it plans to bring the mobile gaming phenomenon to China and it is aiming for a whopping 100 million downloads by the end of the year.
During a conference, Rovio said that the Angry Birds game has received 140 million downloads around the world and Android is coming on strong. Google’s mobile platform has accounted for 50 to 60 million downloads, Rovio said, and this could be due to the fact that the Android version is free with ads.
That 100 million download figure may seem like a lot when you consider that there have only been 140 million downloads worldwide but you may be forgetting just how large the China mobile market is. The country’s largest mobile operator, China Mobile, has more subscribers than the entire population of the United States.
“100 million really is a small number for China,” Rovio’s Peter Vesterbacka said during a conference, according to PC World. “We are not being that ambitious.”
This is just the latest step for Rovio in its goal to push Angry Birds as a worldwide brand. The company struck gold with the first game but don’t think it’s a one-hit wonder – it had produced more than 40 games before this one hit it big.
Now that it has some mainstream awareness, it has intelligently grown the brand. Angry Birds Rio is capitalizing on a major deal with a motion picture studio, I have multiple plushy dolls at my house and we should see some more television shows and movies from this franchise.
Rovio definitely believes that this can be the next Mario, which has propelled Nintendo for the last 25 years. I’d quibble with that a little bit only because Nintendo has proven that it can make other first-party titles like Zelda, as well as hardware, to ensure that all of its burden doesn’t rest on one franchise. We’ll see how Rovio can continue to grow.