Disqus
In its “Mobile Messaging Report,” Juniper Research (among other things) looks at the Application-to-Person (A2P) messaging, forecasting that revenues from such services will exceed $70 billing by 2016, effectively overtaking revenues from Person-to-Person (P2P) messaging during the year 2016.
The research company points to various use-cases of A2P messaging, including financial services, advertising, marketing, business administration, ticketing, television voting and any other service where information needs to be sent to, or received from a large number of users in text form.
According to the report author Daniel Ashdown, although SMS has its unique appeal, revenues from P2P messaging will peak in a number of regions during the period 2010-2016 as it reaches a low point in valuation.
Other key findings include:
- Premium-rate SMS and MMS will decline due to challenges from other forms of billing/delivery.
- MMS traffic and revenue will continue to grow, but A2P MMS will not have as bigger impact as A2P SMS.
- Mobile instant messaging will increasingly become a customer retention exercise as with fixed line services.
And as usual, you can get additional information from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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