Chinese infrastructure vendor Huawei has been trying to enter the US market for ages, but America’s fear of the People’s Republic of China has kept them out of the market and has driven business to their main competitors: Nokia Siemens Networks, Alcatel Lucent, and the biggest of them all, Ericsson. No one has any issues with Huawei’s devices, it’s the infrastructure equipment, meaning the bits needed to build an actual cell network, that’s landed them in trouble with the US Congress. In an effort to change all that Huawei is going to do what just about any multi billion dollar company would do in a situation like this, run some commercials and kiss ass. By the end of this year the Huawei brand will be all over television, magazines, and who knows, maybe even radio, in a campaign whose main goal is to let the people know that Huawei didn’t get to be the second largest infrastructure provider by being tangled up with the Chinese army, and that they deserve a fair chance. In addition to that Huawei is also planning to add 500 employees to the already 1,100 guys and gals working in FreedomLand.
Earlier this week Huawei announced their first deal in the UK, which analysts see as a sign that major operators are starting to take them seriously. Huawei will be tasked with replacing every single 2G base station in the Everything Everywhere network, otherwise known as the two networks previously run by T-Mobile and Orange. After all is said and done, the new Everything Everywhere network will be one of the most advanced networks in Europe. If it’s good enough for them, why isn’t their gear good enough for Americans?
Expect to hear more about this over the coming months, and keep your eyes peeled for what will surely be ridiculous commercials that fail to get across any meaningful message and are several million dollars over budget.