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We already have quite a few app stores, markets and catalogs out there, but not a single mall. Seavus Group thinks that’s outrageous, hence they decided to do something about it. Their upcoming service, Soc.io Mall, is said to be the first Android mall, offering users not just apps, but also other content like ebooks, audio books, music and more. We could think of it as Ovi Store on steroids, but we won’t – Nokia has its own dedicated music store and I guess that’s the fact they call it Ovi Store and not Ovi Mall.
By now you can tell where I’m going with this. Whether it’s called store, catalog, market or mall is not important – what’s important is the content users can get from the service. And that’s where Soc.io thinks they have a chance as well. Instead of putting every single app in their virtual shelves, they want to be picky – offering just the quality content. According to Seavus’ CEO Igor Lestar, their focus is “on quality rather than quantity.”
Moreover, Soc.io Mall will offer a more generous cut to developers – instead of the industry standard 70/30 ratio, they’re going for the 80/20 model, giving developers more than any other store.
The new Android mall is set to launch soon, boasting more than 7.000 apps and 37.000 e-books. We’ll see how and whether they can compete with other players…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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http://twitter.com/ngishere Noam N.G. Gordon
