British Airways trialing iPads to improve customer service

As part of its plans to improve customer service, few airlines have been playing with iPads. British Airlines in the next in line, trialing Apple’s table with 100 cabin crew members who should use it to “streamline and enhance customer service.”

Relying on a special application, crew members will be able to access information about all passengers on a particular flight. Updated just prior to departure, the app replaces the traditional printed seating chart while also providing specific details about Executive Club status and special meal requests.

And that’s not all. Also as part of this scheme to bring its operations to the 21st century, BA will also replace paper handbooks and timetables with an iPad app. What’s more, the interactive application will allow passengers to issue a complaint which will be logged and shared immediately with ground-based customer support personnel for quick resolution.

Now if some of you happen to spot an iPad equipped crew on his/her BA flight, we’re eager to hear your thoughts. Do you think Apple’s tablet helps deliver the better experience or not? Comments form is all yours…

[Via: TUAW]

  • Paul

    British Airways needs a lot more than an iPad to improve customer service.

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