Disqus
InMobi, which is an independent mobile advertising network, raised about $200 million from SoftBank, one of the leading mobile operators in Japan. The funding will take place in two equal tranches, one this month and the other one in April 2012. InMobi said it will use the new cash to “create value across the mobile ecosystem globally,” through advertising and mobile payments. As part of the deal, SoftBank will get a seat at InMobi’s board of directors.
InMobi is a Bangalore, India-based company which has thus far raised around $15 million in two rounds from Sherpalo Ventures and Kleiner Perkins Caufield & Byers. They have offices in London, San Francisco, Tokyo, Nairobi and Singapore; and the plan is to expand the presence in North America and Europe. The company’s largest market is Asia followed by North America and Europe.
In August, InMobi acquired U.S.-based Sprout for its HTML5-based rich media mobile ad technology…
[Via: Business-Standard]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
