Sony Ericsson has taken some interesting routes for ads when it comes to its first Playstation Certified phone, the Xperia Play. From thumb harvesting to Kristen Schaal yelling at herself, while they can be seen as odd, most of the Xperia Play ads were at least interesting or funny. The latest ads for the handset may not be as interesting as the previous campaigns but they certainly retain the odd, somewhat creepy vibe.
Of the four new ads, I’d personally say there’s only two are worth watching. Still, you should obviously check them out for yourself. The most interesting of the ads is the one you see above. While it’s a bit strange, and the guy looks like he feels dirty, the tag line for the ad works rather well, which is, “Let your inner gamer out.” The other ads aren’t nearly as interesting but you just can’t help but feel for Esteban.
Unfortunately, the Xperia Play probably isn’t selling the way Sony Ericsson wishes right now, even if it was said that it was meeting expectations. Between the amount of games you have available to you at the moment mixed with the actual specifications of the Play, the result isn’t as great as we wanted it to be. Still, we can imagine the Xperia Play 2, whenever it will be announced, will hit more of the right spots than the original and this may be the only way to gain some attention to the Play handset.
With NVIDIA Tegra 2 devices getting the green light to support the Playstation Suite at some point in the future, even though the Play sports a physical game pad, we’d probably go with a Tegra 2 device if we had a choice. It took far too long for the Playstation phone to finally surface and now that we have it, we were wishing that SE had worked a little longer on the handset and gave it better specs. This isn’t to say that the Xperia Play isn’t a good phone but after waiting for quite a long time for it, not all expectations could be met.