In the most redundant statement of the day, Sony Ericsson CEO Bert Nordberg admitted the company should have taken the iPhone more seriously. He made a slew of other interesting comments about the iPhone, Android, Windows Phone and Motorola in a recent interview. Nordberg hailed Sony Ericsson’s decision to invest in Android for its mobile handsets, calling it ‘the best choice they could have made’. The real news was when he began to reflect on the company’s poor judgement in not jumping on the smartphone wave a few years ago.
“It’s safe to say that Sony Ericsson should have taken the iPhone more seriously when it arrived in 2007.”
He then went on to mention Sony Ericsson’s goal to gradually shed its feature phone business and become a 100% smartphone company, which in my opinion is a pretty smart move that Nokia should have considered. Let’s be realistic for a second. If Sony Ericsson wants to be a bigger player in the smartphone biz, the company has to step its game up. Right now, Sony Ericsson has an estimated 11 percent share of the total Android market, which is minuscule compared to heavyweights like HTC and Samsung. What could Sony Ericsson do to improve their phones?