Vodafone UK is running a neat campaign, helping smartphone users determine their mobile data needs. Under the scheme, new and upgrading pay monthly subscribers will get unlimited data connection for three month, after which the Big Red carrier will tell them how much data they used and recommend a plan that suits their needs.
During these 90 days, users are free to play with their new smartphone, downloading and using apps, surfing the web, sending emails and even connecting other devices to the internet (tethering).
The first new device to launch on Data Test Drive is the Sony Ericsson Xperia arc S. The service will be available on all future smartphones and can also be used by enterprise customers on consumer price plans…
I like the idea and can only hope other mobile operators around the world will like it, too. You can get additional information about Vodafone’s Data Test Drive from this page.