RIM loses first round in BBX trademark fight, changes OS name to BlackBerry 10

bbx

RIM wanted to break away from its conventional naming scheme and call its next generation operating system BBX, but it can’t. A federal court in Albuquerque granted BASIS International LTD a temporary restraining order that prevents RIM from using the name. RIM responded by announcing that “BlackBerry 10 is now the official name of the next generation platform that will power future BlackBerry smartphones!”

This may come as a surprise to some, but RIM had little choice in the matter. The Waterloo company was forced to drop the BBX name to comply with this ruling.  What this means for the future of BBX is unknown, but it appears that RIM is conceding defeat after this early loss.

[Twitter via Engadget]

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