Disqus
Freemium apps are obviously working both for consumers and developers/publishers, and the trend will continue in 2012. Already of the top-ranked 250 iOS apps across all categories, an average of 88% are free to download, monetized with advertising and in-app purchases. In that sense, the research company says that at this time next year in certain categories all relevant iOS apps will be free.
However, the situation can differ substantially between different countries. In Germany, 17% of the top iOS apps are still paid, while in India and South Africa their share is as low as 5%. In comparison, 10% of the top apps are free in the United States.
What’s more, revenue models vary notably between different app categories. In both navigation and weather, one-fourth of the top apps are paid, whereas in segments like lifestyle (3%), entertainment (5%), and games (6%), their share is starting to be miniscule…
And you can get additional information about ABI’s report from their website.
[Image from freemium-games]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
