Nokia Lumia 710 sales off to a bad start; Walmart is giving it away, international price cut by 20%

Less than three months ago Nokia announced their first two Windows Phones, the Lumia 710 and the Lumia 800. The latter got most, if not all, of the attention from the media, but it’s the Lumia 710 that really earned a place in our hearts. For less than 300 Euros it offers an incredible value for your money, and the fact that it has a removable battery, along with a microUSB port that isn’t hidden behind a flimsy door, makes it a more practical device than its more expensive sibling. Apparently the market doesn’t care about practicality however. According to Eldar Murtazin, Editor in Chief of Mobile-Review, Nokia has decided to slash the price of the Lumia 710 by 20% in Europe and Russia. This after the low cost smartphone has been on the market for barely a month.

Over in America things are looking equally dire, which is even more concerning since the device has been on the market for less than a week. Walmart is already selling the T-Mobile Lumia 710 for free with a two year contract. To be fair we always thought that $0 was what the price should have been all along. The Lumia 710 is competing with so many Android smartphones, the $99 iPhone 4, and the $0 iPhone 3GS, that it just makes sense to offer it for free.

All that being said, next month is Mobile World Congress where it’s expected that Microsoft will announce Windows Phone Tango. The main feature of the new OS is that it’ll add support for lower end devices, so we may actually see some ridiculously cheap Windows Phones being announced by Nokia at the event. The Lumia 710 may be cheap, but apparently it isn’t cheap enough, and as sad as that might be it’s a reflection of the polarization of our industry. People either want a cheap device or the cream of the crop.

The middle? Forget that.

  • Anonymous

    Eldar Murtazin is well known for a private vendetta against Nokia, I am not sure why, but I guess it is because at one point he has decided that he know better than them (at 2008, ad you did not have to be a genious to see it from the outsde then that Nokia were on a “burning platform”), but they apparently did not listen to him, so now he wants to prove that he was right – by trying to undermine any resurgence of Nokia.

    Despite being taken seriously as an “expert”, Murtazin was wrong very publicly at least once re Nokia when he trumpeted that MSFT is buying Nokia within the next “couple of weeks” or so.  An example to a gaff in the other direction, when Nokia came with the disaster called Comes With Music (of which I am a honourable victim), Murtazin pompously announced that this is a “devastating blow” to Apple’s iTunes.

    We are all wrong at times, but if we make a public stance about a claim and it turns out spectacularly wrong (like the claim about the imminent takeover of Nokia by MSFT), then an honest man shud hide for some time and then not to pick his own inflicted wounds – unless – he is obssesive on the issue.

    On his “Mobile Review” forums (unforunately, these are in Russian) Murtazin is a joke of the community cos of this unexplained hatered of Nokia.  I wudnt listen to anything he says about Nokia.

  • Anonymous

    Eldar Murtazin is well known for a private vendetta against Nokia, I am not sure why, but I guess it is because at one point he has decided that he know better than them (at 2008, ad you did not have to be a genious to see it from the outsde then that Nokia were on a “burning platform”), but they apparently did not listen to him, so now he wants to prove that he was right – by trying to undermine any resurgence of Nokia.

    Despite being taken seriously as an “expert”, Murtazin was wrong very publicly at least once re Nokia when he trumpeted that MSFT is buying Nokia within the next “couple of weeks” or so.  An example to a gaff in the other direction, when Nokia came with the disaster called Comes With Music (of which I am a honourable victim), Murtazin pompously announced that this is a “devastating blow” to Apple’s iTunes.

    We are all wrong at times, but if we make a public stance about a claim and it turns out spectacularly wrong (like the claim about the imminent takeover of Nokia by MSFT), then an honest man shud hide for some time and then not to pick his own inflicted wounds – unless – he is obssesive on the issue.

    On his “Mobile Review” forums (unforunately, these are in Russian) Murtazin is a joke of the community cos of this unexplained hatered of Nokia.  I wudnt listen to anything he says about Nokia.

    • You have your opinion about Eldar, I have mine.

      • Anonymous

        How many Lumias will Nokia have to sell in 2012 so that you will change your opinion about Mr Murtazin?  Are you willing to commit publicly?

        • Nokia’s smartphone sales peaked in Q4 2010. When and if they exceed the figure they hit 4 quarters ago, then I’ll applaud them for their efforts.

          Will I stop talking to and listening to Eldar if Nokia achieves that? No.

          http://www.allaboutsymbian.com/news/item/13430_Nokia_Q3_2011-on_the_road_to_r.php 

          Oh and by the way, in case you’re curious, Nokia posts their Q4 2011 results on January 26th.

          Listen, if you hate Eldar, great. That’s between you and him.

          • Anonymous

            I don’t hate Eldar, I just don’t understand his vitriol to Nokia.

          • I’d say your characterization of Murtazin’s position as a symptom of ‘vitriol’ assumes too much.

            Taken alone, dislike of a company’s product(s) and/or disputation of their actions doesn’t prove they bear a personal grudge. There’s a big difference between criticism and ill will (cf: Tomi Ahonen’s v Stephen Elop).

            And here’s the reverse scenario:

            The team at allaboutsymbian.com spend 98% of their time defending & promoting Nokia — let’s face it, those guys could put a positive spin on phones carrying the ebola virus — but that doesn’t prove they are paid shills.

          • Calling a company out on their bullshit isn’t vitriol, it’s called good reporting.

          • As to bullshit, we’ll see soon enough where it is.

        • If I were you, I’d hold up on the Lumia cheerleading until after we see Nokia’s 4Q2011 results. All indications are that sales have not gone well.

          And today we’ve learned that the 710 has already hit the US discount tables, with WalMart putting it on the ‘Free with plan’ list.

    • Let me say up-front: on the subject of Mr. Murtazin, I have no axe to grind either for or against.

      But from my reading of his past columns, he has been right — or close enough to count — far more times than (obviously, demonstrably) wrong. Not merely in regard to Nokia, but in his comments on the whole mobile sector.

      As to his repeated posts on a Microsoft – Nokia buyout, perhaps he’s been more right than we know. Could be their talks are still ongoing. If nothing else, Nokia’s ever-declining share price would make negotiations very difficult.

      Fact is, the lack of any announced takeover proves little. Maybe
      Murtazin was simply misinformed by his sources as to the timing. Or
      maybe his ‘outing’ unnerved the principals, causing further delay. We
      really can’t be sure.

      Further, Murtazin hasn’t been alone in suggesting it…and not just among cell phone pundits. Even some Wall Street analysts speculate that MS’ CEO Ballmer might see an acquisition as a way of quieting shareholders’ discontent.

      Bottom line: Ok, maybe he overreached by trying to be specific. But beyond that and given his overall track record in his field of (claimed) expertise, I see no reason to entirely dismiss or denounce the value of his opinion.

    • Let me say up-front: on the subject of Mr. Murtazin, I have no axe to grind either for or against.

      But from my reading of his past columns, he has been right — or close enough to count — far more times than (obviously, demonstrably) wrong. Not merely in regard to Nokia, but in his comments on the whole mobile sector.

      As to his repeated posts on a Microsoft – Nokia buyout, perhaps he’s been more right than we know. Could be their talks are still ongoing. If nothing else, Nokia’s ever-declining share price would make negotiations very difficult.

      Fact is, the lack of any announced takeover proves little. Maybe
      Murtazin was simply misinformed by his sources as to the timing. Or
      maybe his ‘outing’ unnerved the principals, causing further delay. We
      really can’t be sure.

      Further, Murtazin hasn’t been alone in suggesting it…and not just among cell phone pundits. Even some Wall Street analysts speculate that MS’ CEO Ballmer might see an acquisition as a way of quieting shareholders’ discontent.

      Bottom line: Ok, maybe he overreached by trying to be specific. But beyond that and given his overall track record in his field of (claimed) expertise, I see no reason to entirely dismiss or denounce the value of his opinion.

    • Let me say up-front: on the subject of Mr. Murtazin, I have no axe to grind either for or against.

      But from my reading of his past columns, he has been right — or close enough to count — far more times than (obviously, demonstrably) wrong. Not merely in regard to Nokia, but in his comments on the whole mobile sector.

      As to his repeated posts on a Microsoft – Nokia buyout, perhaps he’s been more right than we know. Could be their talks are still ongoing. If nothing else, Nokia’s ever-declining share price would make negotiations very difficult.

      Fact is, the lack of any announced takeover proves little. Maybe Murtazin was simply misinformed by his sources as to the timing. Or maybe his public ‘outing’ unnerved the principals, causing further delay. We really can’t be sure.

      Further, Murtazin hasn’t been alone in suggesting it…and not just among cell phone pundits. Even some Wall Street analysts speculate that MS’ CEO Ballmer might see an acquisition as a way of quieting shareholders’ discontent.

      Bottom line: Ok, maybe Eldar overreached by trying to be specific. But beyond that and given his overall track record in his field of (claimed) expertise, I see no reason to entirely dismiss or deride the value of his opinion.

      • Anonymous

        Yes, Murtazin was “misinformed”, perhaps not for the first time.  a good journalist can not be “misinformed” more than once, unless he is an “activist”.

        I don’t have an axe to grind against Murtazin, I do have an axe against mainstream media trying, knee-jerk like to rubbish anyone who competes with Apple.

        • Wait, did you just call me “mainstream media”?

          I’m blushing!

          • It is the same Bullshit some large companies face, DENIAL. You have ben corrected of your view on Eldar but ever since you have tried to duck away form the fact. You seem to think you are 100% in your review or whatever you post. Shrink your head or rather your ego for a minute and get the facts.

          • What facts?

      • Anonymous

        Yes, Murtazin was “misinformed”, perhaps not for the first time.  a good journalist can not be “misinformed” more than once, unless he is an “activist”.

        I don’t have an axe to grind against Murtazin, I do have an axe against mainstream media trying, knee-jerk like to rubbish anyone who competes with Apple.

  • jerry

    I’m all long on Nokia, Microsoft will give Lumia a huge market share in the US. The same way Xbox got its share of games from Nintendo WII and PS2. This Walmart free phone is probably a prelude of more deals to come with Walmart (free Xbox with a purchase of Lumia 900). Dont believe Edgar, Nokia has a characteristic of a ten bagger now, Up over 6% twice in the last few days. I think Nok is up again over 6% today on pre-market.

  • Anonymous

    You just compared shitty Iphone 3gs to Lumia 710…IMO anyone who buys Iphone 3gs should get paid by Apple….lol

    and seriously, you follow Eldar’s response?

  • Anonymous

    Just to make everyone aware of the fact….Nokia Lumia 900 is coming to AT&T in two months….so this price drop was anyways expected and is well justified…also considering Nokia’s decision to go aggressively on pricing of 900, this is pretty much obvious….Looks like the 900 will be sold at a very discounted price…

    • phong nguyen

      That would’ve made sense… if they’re marketed towards the same customers. I don’t see how the introduction of the Lumia 900 would affect an entry level tier smartphone. That’s like Honda Automotive’s lowering the price on the Honda fit because they’re going to be selling a new Honda Accord. You obviously believe that the customers who are going to purchase the Lumia 710 will be persuaded to the Lumia 900? That’s like saying someone who plans to buy a $200,000 home will change their mind because they know that $2 million mansion is about to go on the market. 

      • Anonymous

        I guess your comparisons are incorrect….the difference between 710 and 900 is not that hug….its not like between fit and accord…its more like city and civic…If honda sells its civic for just a little more say civic for $100 and city for $50…people will buy civic as its a better car…

        comparing a $200,000 house to $2M is too exaggerated..much like comapring nokia with its vertu models

        • phong nguyen

          My comparisons still stand. 1. They are not marketed towards the same price segments and customer base. The introduction of the higher end(the Lumia 900) will not affect the lower base which in no turn should cause an affect towards it pricing. 2. The price difference is not the same. Cars do not sell for difference of 100$ and $50, $100 and $50 is a big difference however in phones. Much like iphone 4S 16GB going for $199 on contract, if the difference was $50 for the 32GB you can bet that many people will buy the 32GB, however when you bump that up to $100 people are less inclined.

          So you do not think that the Lumia 900 is a big difference between the Lumia 710? Nice way of denial to prove your point, I guess a larger 4.3″ non pentil AMOLED clearblack vs a 3.7 LCD with clearblack isn’t a big dfference? or a 8MP with carl zeiss lens or the polycarbonate body is a big difference right? Same way as that Ferrari isn’t a big difference from that Civic SI right?

  • Anonymous

    Strangely enough, most mainstream media putdowns are to companies that dare challenge (even if feeble) Apple’s domination or the potential thereof.

  • Many

    Isn’t a low price good for the sales, not bad? I understand it is not good for the bottom line, but in the long term, I think the main think for Nokia now is to get some market share back, not just $$ for this Q.

    It makes complete sense to me that Nokia would push the platform with a cheaper model. The fact is that the biggest problem with WP7 is that it is unknown and too small of an ecosystem compared to iOS and Android.

    And let’s not forget that they are not giving them away, they are selling them on a contract that you have to pay real dollars for. I’ve never understood why people say phones are being given away “for free” when they are part of a two year contract, when nobody in their right mind would say a car dealer is “giving away cars” if they offer financing with no down payment.

  • Anonymous

    I read completly the opposite that prices werent slashed because of poor sales. That’s the web for ya.. Anyway ive had alot of phones including the iphone4s & the 710 is my favorite & I feel like a phone I will keep at least for a year again. Also look at all the great reviews on Tmobile for the 710. I think people are just getting more familar with WindowsPhone, & Tmobile & Nokias push is helping.

  • Felipe

    Well, the real problem is that Windows Phone is a disastrous horrible burning platform. Don’t waste your time with this disaster from the evil empire.

  • Felipe

    Another issue is the horrible .NET platform which comes with it. The worse designed development platform ever. At least Android allows native code to run.

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