Disqus
There’s money to be made in app recommendations with AppTap raising $4 million to expand its service. The round was led by Syncom Venture Partners with existing investor New Atlantic Ventures also participating.
The cash will be used to improve the service, which provides more than 150 million app recommendations per month across a network of media properties and operators. Moreover, AppTap also plans to broaden app advertising capabilities for developers and expand its distribution partnerships.
According to New Atlantic Ventures’ managing partner John Backus, apps are changing where we go for entertainment, games, lifestyle and simple utilities. At the same time, the way we’ve historically discovered apps and the way developers market them has been too narrow. “AppTap places the apps next to content you’re reading or viewing, making the app discovery process serendipitous,” he added.
The company’s service helps consumers find apps that match their interests based on websites they visit and online articles they read. AppTap works with Facebook to allow its users to quickly share apps they like with friends…
[Via: MobileBusinessBriefing]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
