Nokia has bet its future on Windows Phone, so how has its Lumia lineup been doing so far? Well, according to a report from Bloomberg, Nokia has sold roughly 1.3 million units through the end of last year.
Nokia released the Lumia 800 and the 710 last year – roughly six months after it signed the agreement with Microsoft – and the early results have to be promising for Nokia, even if these aren’t exactly blockbuster numbers. In our reviews of the Lumia 800 and the 710, we found these devices to be well designed and pretty good phones overall.
Still, it’s just a start but Nokia is facing a very steep uphill climb. Yes, 1.3 million sales of a new lineup is good but you have to also consider that Apple could have sold more than 25 million iPhones during a similar period. That’s not a one-to-one comparison because the Lumia wasn’t in as many markets as the iPhone but the iPhone 4S recently sold more than 4 million units in its opening weekend.
Nokia doesn’t really need the 800, 710 or the upcoming 900 to produce iPhone-like sales numbers and honestly, no one really expects it to do these types of sales. The company does need a steady stream of hits in order to help reverse its slide – Nokia lost roughly $19 billion in market value in 2011. With the upcoming Windows Phone Tango software which may enable Nokia to target the emerging markets, it looks like the turnaround strategy may have some legs.