Flash back to 2009: You just bought a brand new Motorola Droid, the first phone to run Android 2.0 and one of the very first Android handsets to successfully compete with the iPhone. Your friend, however, decided to buy a recently released.
Now jump ahead to the present: You and your friend still own those same phones, but which one out of the two feels like a worthless piece of crap? The Motorola Droid. This is the case with many Android and BlackBerry devices — they lose their value after a short period of time — and a new study from Priceonomics supports this.
Priceonomics studied cell phone resale values after usage for 18 months. It found that after that period of time, iPhones retain 53 percent of their original value. Android phones have only 42 percent of their initial worth and BlackBerrys have 41 percent. This means an 18-month-old iPhone would sell for $312.
Additionally, the total cost of ownership for BlackBerry and Android devices are far higher than that of an iPhone. Apple’s handset only costs an average of $13.20 per month, while BlackBerry is around $17 per month and Android phones are around $18 per month — the latter being 40 percent more than the iPhone.
Priceonomics had this to say about the study:
At Priceonomics, we firmly believe that resale value is the best objective indicator of product quality. If you wanted to figure out the best cell phone, you could look at all the reviews, test out all the phones, talk to all the experts, but still your assessment will be subjective. Or you could let the market tell you which phones are the highest quality by seeing which ones best retain their value over time.
Taking that belief into consideration, it’s clear the iPhone reigns in terms of overall quality, even in the long run.
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