The Nokia Lumia 900 is launching April 8 and AT&T is saying that this will be its largest launch ever. Yes, that even includes the iPhone.
“At all levels, this is a notch above anything we’ve ever done,” Jeff Bradley, AT&T’s device head, said in an interview with CNET.
It appears like the rumors of a $200 million marketing campaign for Nokia’s Windows Phones is going to turn out to be true, as Bradley says that consumers will know that the Lumia 900 is the carrier’s “hero phone.” With a super-affordable $99.99 entry price point and some high-quality specs, the Lumia 900 is definitely going to be a nice device but will it be enough to help Nokia and Windows Phone gain traction in the United States?
It’s too soon to tell but the large marketing push is an encouraging sign. Windows Phone still has less than 5 percent of the market but Microsoft is quick to point out that it routinely ranks high in customer satisfaction rankings. We like Windows Phone Mango and believe that it is a true alternative to Android and iOS.
As for Nokia, it’s all in with Windows Phone and the Lumia 900 should just be the first smartphone it brings to the United States. In our hands-on time with it below, you can see that it’s a nice, powerful device but I’ll be interested to see how the marketing really goes. It’s only a few weeks away from release and I haven’t seen any commercials or anything.
Do you think the Lumia 900 deserves a launch from AT&T that is larger than the iPhone?