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Amazon Appstore generates more revenue than Google Play

Categories: Android, Applications, Research
By: , IntoMobile
Friday, March 30th, 2012 at 8:18 PM
amazon-appstore-ios-android

Google Play, formerly the Android Market, apparently isn’t pleasing developers in the same way the iOS App Store or even Amazon’s Appstore are. According to data from Flurry Analytics, Amazon generates nearly four times more revenue from in-app purchases than Google Play does.

Flurry compared the iOS App Store, Amazon Appstore and Google Play by first setting iOS revenue to 100 percent since it generates the most. Then the competitors were given their own percentage to represent revenue by comparison. Amazon Appstore came in at 89 percent and Google Play came in at a sad 23 percent. Flurry notes that another way to describe this would be to say that for every dollar iOS apps generate in revenue, Amazon’s app marketplace generates $0.89 and Google Play brings in $0.23.

What’s worse is that in December, the Android Market was generating 24 percent of what the iOS App Store was earning. Though only slightly, overall revenue from Google Play apps has dropped.

Flurry obtained this data by analyzing top-ranking apps from each of the app stores in the study. The apps collectively average 11 million daily active users. The revenue was then monitored over 45 days spanning from mid-January to the end of February 2012.

When TechCrunch asked Peter Farago, VP of Marketing at Flurry Analytics, what he thought Microsoft’s Windows Phone could bring to the table in the future, he was rather optimistic. “We believe that Microsoft + Nokia have a lot of the key assets to succeed, from a powerful OS, hardware know-how and, most importantly, building robust third party developer support. We are bullish on their progress,” he responded.

[via TechCrunch]

About The Author

George Tinari

George has followed technology news for quite some time, but he only started writing about it a few years ago. He particularly enjoys covering Apple, but that doesn't stop him from reporting on a wide range of topics in the mobile area. When he's not reporting for IntoMobile, you can usually find George listening to a wide array of music, trying to be funny and sarcastic, eating, or voicing his opinions about all things tech on his personal blog, GT Daily.

  • Anonymous

    Revenue to WHOM?

    Developer?

    App store owner?

    Both combined?

     

  • Guest

    … The Amazon Appstore doesn’t even support in app purchases?

  • demolitio

    I agree with Vasras. There simply just isn’t enough infromation in this article (or even the source articles) to draw an accurate and concrete conclusion. 

    also, another item that is not even clarified by the source article: - the “100%” baseline in which they are comparing the appstores to, is from a completely different platform with a different user demographic and persona, with different expectations. This is like trying to compare the total revenue of two rival bussing companies by using a railway (Train transit) company’s profits as a baseline. It just doesn’t work- there’s too high a rate of error. 

  • http://droid.org/category/android-resource/ Android resources

    The android market has given new life to the mobile markets the android contains lots of best applications which is very use full in today’s life.

  • http://twitter.com/linklanre LANRE AMOO

    what more can be expected from apple fanboy. i believe the info is tilted against google