NYC & Company — which is the City’s official marketing, tourism and partnership organization — teamed-up with local start-up CityMaps to launch a free, co-branded iPhone application. Available as a free download, NYC Map is touted as a comprehensive digital tool that allows users to navigate New York City using easy-to-recognize names and visual POIs (logos) and to customize their experience with filtered content from nearly 90,000 hotels, restaurants, bars, stores and attractions. Moreover, the application also features daily deals from sites like Groupon, Living Social, Restaurants.com and nycgo.com; while also enabling users to book restaurants via OpenTable, check movie theater listings and purchase tickets via Fandango, get MTA transit information, parking locations and rates.
On the other side of the equation, NYC Map also acts as a retail platform for local companies, helping them increase consumer awareness and “amplify their messaging in a streamlined way.”
Sounds like a win-win for all parties, including the New York City which got another tool to help both tourists and residents get around the city…
NYC Map (FREE) [iTunes link]