Folks all around Interwebs are screaming about privacy issues. Opera Software is listening to plead of the masses and is doing something about. Their new App-Tribute product — offered through Opera’s advertising subsidiaries AdMarvel, Mobile Theory and 4th Screen Advertising — is touted as a privacy-friendly solution that allows mobile publishers and advertisers to receive critical marketing and analytics data without taking sensitive data elements such as unique device identifiers, cookies or MAC addresses.
App-Tribute’s kind technology works for app-based advertising campaigns, enabling cost-per-click (CPC), cost-per-download (CPM), cost-per-install (CPI) and cost-per-mille or 1000 impressions (CPM) promotions. Moreover, it can sing along various ad formats such as banners, interstitials and rich-media; and is available for iOS and Android devices.
App-Tribute consists of two independent components: App-Tribute Advertiser SDK and App-Tribute Publisher SDK. The former is a small footprint SDK that developers include in their applications to track downloads and subsequent installs of an application, while the latter (available as either a separate SDK or bundled with AdMarvel rich-media SDK) tracks the promotion of apps and anonymous consumer interest in designated apps…
We like Opera Software for their web browsers and now like them even more for “taking care” of our privacy. Way to go folks. 😉