During the official announcement of the Samsung Galaxy S III, a new TV was shown off and has now made its way to YouTube. Samsung is really playing up the human element with this new ad campaign, so much that you almost don’t see the phone itself enough in the new ad.
The Galaxy S III is full of surprises and we’re glad to see that Samsung didn’t let us down. That said, the decision to go with capacitive buttons below the display isn’t our personal favorite but it does allow the user to take advantage of the entire display, which we can’t really complain about. Throw in the new quad-core Exynos processor, sensors galore, and a spruced-up version of TouchWiz running on top of Android 4.0 Ice Cream Sandwich, and Samsung has achieved exactly what it set out to do, which was make a worthy successor to the Galaxy S II that’s more than worth the upgrade.
We still have to wait before we can get any solid dates for the US variants of the handset and it will be interesting to see if this ad campaign is retained.
What do you think about the ad below? Effective or a bit sappy?