ZTE wants to grow its Windows Phone business beyond Europe and Asia, and eventually bring its smartphones to the U.S. We guess they’re talking about the Tania handset, though as far as we know they may have some other products in the pipeline, as well.
At the moment, the Chinese company has a number of low-to-mid range devices on sale across U.S. carriers (some of which are Android-based) and offering a Windows Phone device could prove beneficial for their bottom line. Moreover, with ZTE entering the picture, customers get another option, the one that doesn’t necessarily pulls them into expensive monthly contracts.
According to a CNet article, ZTE had problems with Microsoft’s original plan to choose only select components in Windows Phones, the strategy that was loosen up with Nokia joining the party. Now ZTE has more freedom to select more affordable components and make its products that much more competitive. We’ll see how that goes and whether Americans will love ZTE-made Windows Phone devices…