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Penguin Books has teamed-up with Zappar to make the Penguin English Library “ready for the 21st century.” Using the Augmented Reality technology, readers will be able to bring elements of four of the books to life, including animations of Coralie Bickford-Smith’s illustrated covers, video, audio and extracts.
Initially, readers will be able to access the extra content on novels Moby Dick, and Lady Audley’s Secret, with two further titles to come later in the year.
The process is simple: download the Zappar app, locate the Penguin content in the menu, point a phone at the cover of the book and watch the magic happen.
In case you don’t know, the Penguin English Library was originally unveiled in 1963, publishing some of the most captivating works ever written in English. The new collection, launched on April 26th, starts with Robinson Crusoe and spans two centuries until Dubliners was published just before the First World War.
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About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
