Penguin English Library gets Zappar-powered augmented reality components

Penguin English Library gets Zappar-powered augmented reality components

Penguin Books has teamed-up with Zappar to make the Penguin English Library “ready for the 21st century.” Using the Augmented Reality technology, readers will be able to bring elements of four of the books to life, including animations of Coralie Bickford-Smith’s illustrated covers, video, audio and extracts.

Initially, readers will be able to access the extra content on novels Moby Dick, and Lady Audley’s Secret, with two further titles to come later in the year.

The process is simple: download the Zappar app, locate the Penguin content in the menu, point a phone at the cover of the book and watch the magic happen.

In case you don’t know, the Penguin English Library was originally unveiled in 1963, publishing some of the most captivating works ever written in English. The new collection, launched on April 26th, starts with Robinson Crusoe and spans two centuries until Dubliners was published just before the First World War.

Zappar (FREE) [iTunes link] [Google Play link]

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