Nielsen: Nokia’s Windows Phones capture just 0.3% market share in the USA

Ask Nokia how the Lumia 900 is doing in the United States and they’ll tell you that it’s been getting great reviews on Amazon. Ask them to give you some sales numbers, and they’ll just dodge the question and point you to a consumer survey that says Lumia owners are very satisfied with their purchase. In less than a week Nokia will report their Q2 2012 financial results and then we’ll finally have some data to judge their performance, but until that happens all we have are just guesses from analysts and amateurs alike. Nielsen, one of the better known data gathering companies in the USA, has just filed a brief report talking about America’s smartphone market. They say 54.9% of Americans with cellphones own a smartphone. Breaking it down by operating system, in June 54.6% of smartphone owners had a device running Android, 36.3% had an iPhone, 4% had a BlackBerry, and every other OS got lumped into the “others” category.

So how about that Lumia, how’s that doing? Nielsen says that Nokia has captured 1.2% of the smartphone market. Sounds pretty bad, right? It gets worse. A majority of that share, 0.9% to be precise, is due to Symbian. To phrase it another way, Nokia’s Windows Phones had just 0.3% market share in Q2 2012.

Things get even harder to swallow when you look at Windows Phone in general. That OS has 1.3% market share, of which 0.5% is owned by Samsung and another 0.5% is owned by HTC. So despite Nokia making what are arguably the best Windows Phones on the market, they’re responsible for less than one in four Windows Phones sold!

Why are the numbers this bad? It doesn’t take a rocket scientist to figure it out. AT&T sells the Lumia 900 and T-Mobile sells the Lumia 710, which leaves two of the major four operators out of the equation. Also, the hottest Android device in AT&T’s portfolio, the HTC One X, went on sale less than one month after the Lumia 900 was launched.

  • 0.3% is
    from all smartphones. If there is 100 000 000 smartphones is US, 0.3% is 300
    000 and that is from L900 from AT&T + L710 from T-Mobile + other sales (unlocked
    from Amazon etc.). Very poor. If $200000000 for L900 marketing is true, then
    they spent maybe around $1000 on each sold phone.

  • Gregory C Newman

    Hmm with numbers this low some OEM’s may make just 2 Windows smart phone models at most. Nokia’s board may force Nokia’s Mr Elop to make at least one Android Jelly bean OS
    smart phone. I think Windows 7 series smart phones sales were hurt by staring out with middle tech hardware, with no cut and paste, no multitasking Plus Microsoft not Educating People about  the Metro tiles type UI now used in Windows smart phones. . “Windows Phone 8”  is a new Ball game because Microsoft Windows 8 smart phones can have up to date high end electronics and high def screens and really great smart phone features plus have 100000 Apps for a Windows phone 8 smart phone owner to use because they can Run Windows 7.series smart phone Apps plus new special ones coming that are Windows Phone 8 specific Apps. Hopefully Windows smart phones will take off or Else Microsoft might have to buy Rim and Nokia smart phone division to keep “Windows smart phones in the market place!

  • Gordon Farley33

    And it´s a rap. Sad really, to see Nokia come to this Elop has finished like a true matador what was once one of the great European companies.

    •  Couldn’t have said it better. Nokia just can’t compete with Apple and Samsung anymore…heck Samsung’s new Galaxy is just as powerful as my other laptop. I think people prefer Android and iOS anyway over Windows Phone, regardless of the hardware anyway.

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