AT&T picked a quiet Friday afternoon to let customers know that it will not charge for FaceTime video calls over its cellular network. The ability to make a FaceTime call over 3G/4G is a new feature introduced in iOS 6. Though AT&T is allowing customers to use the cellular version of FaceTime, it’s not all moonlight and roses. AT&T added a gotcha by offering this feature only to customers who subscribe to its Mobile Share plans.
“AT&T will offer FaceTime over Cellular as an added benefit of our new Mobile Share data plans, which were created to meet customers’ growing data needs at a great value,” said AT&T in a statement provided to the media. “With Mobile Share, the more data you use, the more you save. FaceTime will continue to be available over Wi-Fi for all our customers.”
AT&T introduced its Mobile Share plans shortly after Verizon Wireless began offering its Share Everything plans in late June. AT&T plans let customers buy a bucket of data that is shared between multiple devices. Customers then pay a monthly fee for each device they add to their plan. The savings with a Mobile Share plan is nominal, but for some customers, the flexibility of being able to share data between tablets, phones and laptops may be worth the switch.