Mobile marketing infographic

Mobile marketing infographic

Good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is getting so much important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while watching TV.
  • 29% of mobile users are open to scanning a mobile tag to get coupons.
  • 91% of mobile Internet access is to socialize, compared to 79% on desktops.
  • People use their mobile phones for Games (61%), weather (55%), maps/search (50%), social networking (49%), music (42%), news (36%), entertainment (33%), dining (25%), video (21%).
  • Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile. Twitter has 165 million users – 50% of them use Twitter Mobile.
  • More than 200 million YouTube views occur on mobile devices per day.

And here’s how all this comes together in an infographic.

Mobile marketing infographic

[Via: 3TEND]

  • Derekyeo

    does mobile include laptop/notebooks/netbooks or purely phones + tablets + handheld gaming devices?

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