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Mobile marketing infographic

By: , IntoMobile
Wednesday, August 22nd, 2012 at 12:10 AM
Mobile marketing infographic

Good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is getting so much important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while watching TV.
  • 29% of mobile users are open to scanning a mobile tag to get coupons.
  • 91% of mobile Internet access is to socialize, compared to 79% on desktops.
  • People use their mobile phones for Games (61%), weather (55%), maps/search (50%), social networking (49%), music (42%), news (36%), entertainment (33%), dining (25%), video (21%).
  • Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile. Twitter has 165 million users – 50% of them use Twitter Mobile.
  • More than 200 million YouTube views occur on mobile devices per day.

And here’s how all this comes together in an infographic.

Mobile marketing infographic

[Via: 3TEND]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Derekyeo

    does mobile include laptop/notebooks/netbooks or purely phones + tablets + handheld gaming devices?