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Telefónica Digital is teaming-up with augmented reality platform Aurasma. Under the deal — which BTW is a major milestone for an augmented reality platform — the Spanish carrier group will integrate Aurasma’s technology into the range of media services it offers brands and advertisers. The AR capability will be offered alongside other technologies such as location-based marketing and mobile coupons, with Telefónica helping brands to introduce new levels of interactivity and customer engagement into their advertising campaigns.
The partnership will initially be rolled out in the UK through O2 and offered to brands through O2 Media. After that, Telefónica will roll it out to other markets it serves.
As for those of you who don’t know what Aurasma is all about, we have a short video from the TED conference, demoing their technology. It’s pretty cool…
Since launch in June 2011, Aurasma attracted over 8,000 commercial partners to its platform and reached more than four million downloads of its app.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
