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Like it or not, shopping on mobile devices is growing rapidly. In fact, 1 in 5 apparel consumers are using mobile devices on a daily basis for shopping, and U.S. mobile commerce sales are expected to grow from $6.7 billion this year to $31 billion in 2015.
Even if you’re not shopping on your smartphone, the chances are you’re using some “shopping companion” app. The numbers say it all:
- 45 million smartphone users accessed Shopping app category in June 2012
- Shopping apps are accessed on average of 17 times per month
- 47% of all smartphone users use a shopping app
These apps are used for many purposes, including comparing prices, looking for promotions and discounts, reading reviews, scanning a barcode, taking product photos and so on… Take a look at this and some other figures, neatly presented in an infographic, prepared by the good folks of TapJoy. Here comes…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
