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By the end of this year, revenues accumulated by the global mobile application market will pass the $30 billion milestone with that figure including money made from pay-per-downloads, in-app purchases, subscriptions and in-app advertisements. According to new Market Data from ABI Research, this is nearly double the amount that had been reached by end-2011.
The catalyst behind the quest of turning apps into money has been Apple, which came up with great distribution and billing mechanisms. Google is pushing hard with its Play Store that looks much more mature than the original Android Market. ABI estimates that Android developers’ share of the annual app revenues will be around one-third.
Meanwhile, Microsoft and RIM are fighting for the third position and have both made the monetization aspect a key piece in their platform strategies. This means that if Windows Phone 8 or BlackBerry 10 (or even both) manage to win the users’ hearts and minds, the threshold for developers to jump on the bandwagon won’t be high… As usual, you can get more information from ABI Research’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
