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Orange is bringing its brand to the Democratic Republic of Congo (DRC), replacing the CCT brand. The move comes on the heels of France Telecom’s (owner of Orange) acquisition of CCT back in October 2011. From that point, Orange has invested some $95 million to expand and upgrade the network, even deploying the country’s first 3G+ (HSPA) network in Kinshasa. Further expansion of 3G services will take place in the coming days with citizens of Lubumbashi and Matadi also being able to connect to the Internet using their phones, with Goma, Bukavu and Mbuji-Mayi following in early 2013.
Orange has a chain of 22 own-branded retail outlets, but its products and services will be available through 22,000 indirect points of sale.
Commenting on the news, Orange DRC’s CEO Jean-Léon Bonnechère said: “We think that there is a strong desire for simple, dynamic and innovative services in the DRC, a country with incredible development potential; it is the Group’s ability to meet these requirements that makes Orange one of the most renowned brands in the world.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
