Disqus
BuyVia, an app and website that provide smart shopping experience across devices, released results from its Holiday Mobile Shopping survey, revealing that 40% of consumers will be “showrooming” this holiday shopping season. In other words, they’ll be examining products in retail stores with apps, before making a decision to buy in store or online depending on where they get the best value. In addition, here’s what else they’ve found:
- 79% of consumers reported that they frequently shop in the same store both online and in person.
- 28% of respondents said they will be doing 25-50% of shopping online and one quarter of respondents said they will be doing 50-75% of shopping online.
- 48% of shoppers who planned to do their holiday shopping online will purchase via their laptop.
- The main reasons consumers prefer to shop online are to save time, avoid stores and crowds and because there are better prices online versus in store.
- 44% of consumers spent, on average, 30 minutes to an hour researching each product before they make a purchase. 41% of shoppers reported researching products prior to making a purchase on their laptop over any other device.
- Finally, 81% of shoppers prefer to research products through mobile browsers versus smartphones and tablets apps.
You can check BuyVia from their website from here or download their mobile app for iPhone from the link below.
BuyVia (FREE) [iTunes link]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
