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Two companies, uSpeak and BlueCaribu, prepared a neat infographic to show developers the basics of promoting a mobile app.
Before the launch, developers should choose a good (unique and memorable) name, find their competitors and choose the right category to estimate the number of downloads and calculate their app’s strengths. Then they should make an “amazing icon,” take great screenshots that convince users to download or buy the app, write a good title (as well as description and keywords), and build a great landing page. Signing-up for app analytics is also advised so you can measure what works and what could be improved.
Marketing starts after the launch, though even before that takes place, developers should prepare a spreadsheet with the list of media whom they’ll contact to promote their work. This is the time when developers start to work on a press kit, containing everything journalists and/or bloggers could possibly need, including pictures, press release, bio of the founders, screenshots and logos. Existing users should be encouraged to share the app, rate and review it to rise in the app store charts. Finally, there’s paid promotion, relying on services like AdMob, MillenialMedia, InMobi, AdWhirl and MobClix…
And here’s the infographic presenting all this information (and then some).
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
