Disqus
The problem with in-app mobile ads is that they can be easily clicked-on by accident. Most of us did it and there’s nothing wrong with that except that we get annoyed when redirected to some page we didn’t want to open. Advertisers would want us to click only if we want to buy/download something, but I would assume publishers have a different agenda as they’re usually paid per click and they don’t necessarily care whether we intentionally clicked on some ad or not.
To tackle this issue, Google is updating AdMob in a move that will prevent accidental clicks. If you tap on an ad by accident, you will be prompted to confirm it.
According to Google, most accidental clicks on in-app image ads happen at the outer edge of the ad unit, likely when you’re trying to click or scroll to nearby content. Now if you click on the outer border of the ad, AdMob will prompt you to verify that you actually meant to click on the ad to learn more.
We like how this sounds but are a bit concerned publishers will start moving to other mobile ad networks where they’ll keep benefiting from accidental clicks…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
