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comScore has recently published a report dealing with smartphone penetration in Europe. Their findings are somewhat surprising as they’ve found that Spain — which is in the midst of recession — has the highest smartphone penetration in Europe, with 63.2% of mobile phone users owning a smartphone. Moreover, Spanish market has also experienced the strongest growth with a 14.8 percentage point increase versus the prior year. Here are other notable figures:
- UK: Apple remains the leading handset manufacturer in the UK, capturing 28% of the market or 8.6 million users, followed by Samsung (24%), RIM (15.2%) and HTC (15%). Google’s Android platform now captures 46.6% of the smartphone audience, whilst Apple’s iOS holds 28%. Google also showed the most significant growth over the year, increasing its market share by 12.4%.
- The European smartphone audience has increased 35% in the past year, growing from 97.7 million in October 2011 to 131.5 million in October 2012. The current smartphone penetration in EU5 markets is 54.6% of mobile phone users, a 13% increase compared to same period last year.
- As we said, Spain has the highest smartphone penetration (63.2%), followed by UK (62.3%) and France (51.4%).
Additional figures along with a full report are available from comScore’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
