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16-year-old student launches mobile ad network with better CPMs and higher CPC rates (than competing services)

Categories: Mobile Advertising,
By: , IntoMobile
Monday, January 21st, 2013 at 11:23 PM
16-year-old student launches mobile ad network with better CPMs and higher CPC rates (than competing services)

We don’t get to write about new mobile ad network launches every day. What makes AdBogie interesting (when compared to similar services) is the fact that it’s launched by a 16-year-old high school student Prasanth Venigalla. An iOS developer himself, he didn’t like how existing mobile ad networks are working so he decided to create his own service and help other developers earn more cash from their apps.

AdBogie is touted to provide developers with better CPMs and higher CPC rates, especially for users in the US, Asia and Europe. Unlike competing services, this one offers REAL real-time reporting for both developers and advertisers, with the option to get the campaigns running immediately. Moreover, AdBogie is apparently the first service in the mobile ad industry to offer a pay on demand feature for developers.

The problem, however, is developing a sales force which would sell all those ads to advertisers. That’s something only the big boys can afford, though we do like to help smaller companies compete. To that end, we invite developers to check out AdBogie and let us know how they like it…

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Anonymous

    Way to go. Good luck in pulling this off. :)

  • http://www.facebook.com/akshay.svali Akshay Svali

    I LOVE this! I’m telling you, the big ad networks today (those we all immediately associate with mobile advertising) have become total crap! The developer community has finally awakened to the realization that the biggest names aren’t the most effective names. Last year, out of the blue, you had Airpush come out of nowhere to deliver industry-leading results. Why? Because it’s effective (sdk 5.0 basically gave me a monetary erection for weeks). So, no, don’t underestimate this kid or growing young ad networks like Airpush. These are going to be the dominating forces in mobile advertising tomorrow.

  • http://www.facebook.com/anasknp Muhammad Anas

    Best of Luck