Last night while watching the Grammys, one of the ads to actually catch my attention (aside from the Herbal Essences commercial in which the woman seemed to be a little too sexually aroused by her shampoo) was from none other than Microsoft. It was the new Surface Pro commercial the company put out to advertise its new tablet/laptop hybrid geared toward high-end professional or enterprise users.
The new ad follows the same theme as the last one. The satisfying click sound from attaching the tablet to the Touch Cover leads to more click sounds until eventually the full beat kicks in and everybody is doing wild dance moves and jumping around while embracing their costly Surface. There’s some interesting beatboxing thrown in when one worker plugs a microphone into his Surface as well.
Minutes after the 60-second advertisement aired, I noticed the phrase “That Microsoft” began trending on Twitter. I clicked it to find that people were talking about the commercial. Some were tweeting about how long it was, but most were saying things like “That Microsoft commercial was awesome.” You know you have an eye-catching ad when social media lights up about it.
All of that wild dancing and musical ingenuity doesn’t come cheap though. If the ad turned you on for a Surface Pro, be prepared to shell out either $899 for the 64GB model or $999 for the 128GB model. Apparently the latter sold out quickly after launch, but it’s unclear whether that’s due to high demand or low supplies.
Check out the Surface Pro ad below.