MWC 2013: Alcatel announces new family of devices, Mozilla Firefox in tow

Alcatel recently announced a new family of devices at Mobile World Congress, each catering to a different market. While most of  said devices are rocking Android, one of the new smartphones, the One Touch Fire, ships with Mozilla’s Firefox OS.

The new devices, LTE One Touch Idol,  One Touch Idol X , One Touch Fire, and One Touch Star all vary in size and specs, but offer up some nice upgrades from previous devices, and new operating systems that we’re excited to see.

Take a look at the specs below:

One Touch Idol X:

  • 5-inch 1080p HD IPS Display
  • 13 megapixel camera with LED Flash
  • 2.1 megapixel front-facing camera
  • 1.2GHz quad-core CPU
  • 16GB  internal memory
  • micro SD card slot
  • 2GB of RAM
  • 2000 mAh battery
  • Android 4.2 Jelly Bean

One Touch Star:

  • 4-inch WVGA AMOLED display (480 x 800)
  • 5 megapixel camera with LED flash
  • VGA front-facing camera
  • 1GHz dual-core CPU
  • 4GB internal memory
  • micro SD card slot
  • 512MB RAM
  • 1500 mAh battery
  • Android 4.1 Jelly Bean

One Touch Fire:

  • 3.5 inch HVGA display
  • 3.2 megapixel camera
  • 1GHz single-core CPU
  • 512MB internal memory
  • micro SD card slot
  • 256MB RAM
  • 1400 mAh battery
  • Firefox OS
With the exception of LTE support, the One Touch Idol remains essentially the same, but that’s fine with us. Each device adds a nice option to the allocated market Alacatel is shooting for, and we’re sure that many people will be interesting in checking out One Touch Idol X for its mammoth display and the One Touch Fire for a taste of Firefox OS.
Stay tuned for more about Alcatel’s new handsets!
Press release below

ALCATEL ONE TOUCH preview additional handsets and range extensions at PEPCOM 2013February 24, 2013 – TCL Communication, designer and manufacturer of ALCATEL ONE TOUCH branded mobile devices, revealed much-anticipated updates on the entire ONE TOUCH IDOL series and seduced attendees with the launch of two new smartphones, the ONE TOUCH STAR and the ONE TOUCH FIRE. Each phone targets a different segment of the market and delivers a unique level of innovation and quality. These two phones mark the prelude to the unveiling of ALCATEL ONE TOUCH’s full suite of 13 smartphone handsets at Mobile World Congress 2013.The ONE TOUCH IDOL seriesThe ONE TOUCH IDOL and the ONE TOUCH IDOL ULTRA made their debut at CES in January 2013, toasted as thinnest and lightest in their categories, and fast became the runaway hit of CES. Both phones have more than lived up to the hype, Dan Dery, Chief Marketing Officer at ALCATEL ONE TOUCH, shared details of their success:”Since we launched at CES in January, the ONE TOUCH IDOL and the ONE TOUCH IDOL ULTRA have both been embraced by operators across the globe and in EMEA we will ship through almost all distribution channels. We are thrilled at strong sales in China in the past 60 days and look forward to equally strong launches in EMEA, APAC and LATAM over the next two months.”The ONE TOUCH IDOL series is set to make waves again at Mobile World Congress 2013 as ALCATEL ONE TOUCH reveals news of the range extension. The ONE TOUCH IDOL and the ONE TOUCH IDOL ULTRA are now available in a broad variety of colors; and two new IDOL products will join the line up. These two new products are an LTE version of the ONE TOUCH IDOL and the ONE TOUCH IDOL X. The ONE TOUCH IDOL LTE will be available through selected carriers around the world right after summer 2013.The ONE TOUCH IDOL X will also be launched shortly. It’s sexy on the outside, smart on the inside – taking the series to a whole new level while maintaining the ONE TOUCH IDOL’s signature stylish look. With a super slim silhouette (just 7mm thin) and a refined, yet tactile outer case fronted by a sleek black chrome finish it is a visual seductress. While the 1080p Full HD display and striking edge-to-edge display sets this phone apart and places it firmly on the innovative smartphone scene – a record 2.4mm border means no space is left unused.

The ONE TOUCH IDOL X isn’t just a pretty face, it is jam-packed with performance enhancing features led by a quad-core and 4G capabilities for a seriously smooth smartphone experience and fast Internet connectivity. It also offers a whopping 13 Megapixel camera for great quality videos and photos.


The ONE TOUCH STAR is super compact, super stylin’, sleek design with a large, bright screen and enough grunt to satisfy even the busiest of party people.

Perfectly created to fit in every pocket, the ONE TOUCH STAR has a truly premium look for the style-conscious. The Brushed Aluminum finish, partnered with always-shiny glass (thanks to a special oil and fingerprint proof glass panel) delivers this phone firmly into the style realm.

Already on the best-dressed list, the ONE TOUCH STAR’s colorful Cranberry Pink phone had established an online fan base before it was officially launched!

The ONE TOUCH STAR also delivers an impressive edge-to-edge screen design. All that screen is filled with a brilliant 4 inch AMOLED display, perfect for playing back HD videos taken on the phone. And with it all running on a dual-core 1GHz processor, you’ll have no problem enjoying all it has to offer at once.

Available in White, Silver, Gun Gray and the incredibly infectious Cranberry Pink.

The ONE TOUCH FIRE (featuring the Mozilla Firefox OS)

As the world’s first smartphone to feature the Mozilla Firefox OS it promises to gain a huge amount of attention in comparison to its tiny size – 500 million Mozilla users can’t be wrong!

Teeny tiny and super shiny, the ONE TOUCH FIRE is an easy to choose, easy to use smartphone in a range of seven bright colors and a compact, pocket friendly design.

This entry-level, fun and bright smartphone is purpose built to deliver a simple, smart, easy-to-use first time smartphone experience. It’s the perfect choice for those moving gently from a feature phone to a smartphone – the large 3.5 inch display makes for a smooth HTML5 experience and apps are discovered in context while you surf the web!

The ONE TOUCH FIRE features the popular Firefox web browser; a 3.2 Megapixel camera; and a 1GHz processor for smooth browsing.

ALCATEL ONE TOUCH is proud to offer the first Mozilla Firefox OS smartphone. Already being embraced by partners across the globe.

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