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Cricket is looking to make more money from its Muve Music service. And they’re not looking to end-users for this; rather, they’re turning to other carriers which may be interested to offer something similar to their customers.
In the two years since launching it, Cricket managed to attract more than 1 million subscribers to Muve Music, effectively making it the second-largest music subscription service in the U.S. behind Spotify. To spur adoption, the carrier was integrating Muve Music to its smartphone plans, helping it reach half a million new users in the last 6 month.
And now they’re looking to sell the expertise to carriers all around the world. The new company has been formed that will offer white-label solutions to operators looking to repeat Cricket’s success.
It is said that Muve’s platform would allow operators to start pricing music in many ways, for instance selling subscription for 10 cents a day or restricted plans for as low as 50 cents a month. We’ll see where this goes…
[Via: GigaOm]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
