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AT&T blasts T-Mobile in its latest advertising campaign

Categories: AT&T, T-Mobile
By: , IntoMobile
Friday, March 1st, 2013 at 7:00 AM

Earlier this year, T-Mobile CEO John Legere blasted AT&T and its network during a keynote speech at CES. In a memorable moment, the outspoken CEO called AT&T’s network “crap.” AT&T didn’t immediately respond to this criticism from its rival, but it obviously did not forget the slamming it took from T-Mobile.

As noticed by Bloomberg, AT&T recently took out full-page advertisements in the New York Times, the Wall Street Journal and USA Today. The ad claims to tell the truth about T-Mobile’s network and notes that T-Mobile has 2x more dropped calls, 2x more failed calls and is 50% slower than AT&T.

“T-Mobile’s advertising is a combination of misguided and just plain wrong,” said Mark Siegel, a spokesman for Dallas- based AT&T. The company’s ads today are “just a friendly reminder of the fact that independent third-party testing says AT&T’s network delivers faster speeds and fewer dropped calls than them.”

[Via Bloomberg]

About The Author

Kelly Hodgkins

Kelly spent the last four years covering mobile technology at places like BGR, Gizmodo and The Unofficial Apple Weblog. Before writing, she spent a few years working with and teaching others how to use Adobe Flash and Macromedia Director. Even earlier than that, she spent several years as a Ph.D student in Microbiology. When she's not writing, she can be found fishing the lakes and hiking the mountains of Western Maine with her husband and tribe of children. You can follow her on Twitter @kellyhodgkins.

  • Nick V

    I switched to T-Mobile from Verizon with my Nexus 4, and have had Zero complaints with their service. I am not saying it is as fast as Verizon’s, but I only had 3G with them, so I cannot compare.

  • cliffy44

    I switched from Verizon to AT&T, because Verizon nickeled and dimed me to death.

    Now, AT&T is doing the same thing.

    Are all cellular carriers following the obama way of doing failed business?