TCL Communication, which owns the ALCATEL brand, has scored a big product placement deal for the upcoming Iron Man 3. Their ONE TOUCH Idol will be used in the upcoming blockbuster, though we’re not sure Tony Stark will be the one making phone calls with ALCATEL’s baby.
To celebrate this marketing achievement, the company is organizing sweepstakes through its Facebook page, allowing fans to enter for a chance to win an all-expense paid trip to attend the movie’s red carpet premiere in Hollywood on April 24, 2013. In addition, TCL will also run a retail promotion with RadioShack featuring the existing ALCATEL Authority smartphone from April 14 to May 11. The offer will include a pair of movie tickets, with qualifying device purchase, to watch Marvel’s Iron Man 3 after it hits theaters on May 3.
Again, at just 110 grams, the ALCATEL ONE TOUCH Idol is the lightest smartphone in its category. It has a 4.7″ qHD IPS screen, 1GHz dual-core processor, 3G + Wi-Fi connectivity, 8-megapixel rear camera, 2-megapixel front-facing one, 1,800mAh battery and a memory card slot. It will be available in a variety of colors with brushed aluminum finish, including Silver, Slate, Cranberry Pink, Red, Magic Blue and Mint Green.