According to a report from CNET, those customers who are in the market for a iPhone 5S may get their choice of screen sizes when the device is released. The iPhone 5S is expected to be released in July of this year, and may come in two or three different screen sizes. The actual screen sizes and color schemes are yet unknown.
In an investors note released today from a meeting with a “tech-supply chain company”, Topeka analyst Brian White stated, “We believe Apple is coming around to the fact that one size per iPhone release does not work for everyone, and offering consumers an option has the potential to expand the company’s market share.” The current iPhone 5 sports a 4-inch screen, which is a bit bigger than the 3.5-inch screen that is found in previous iPhone models. This current prediction is concurrent to White’s previous predictions from January of this year, which claimed that the iPhone 5S would come in different colors and sizes.
As Apple faces slowing market share due to the abundance of Android devices in different sizes and price points, this move would signal an attempt by Apple to regain its domination in the smartphone market. Analysts have been predicting that Apple will release a lower priced iPhone for some time now, with White stating, “Our research is now indicating that we should not expect the price to dip below $300 and those expecting a $150 to $200 iPhone will be disappointed. We have previously discussed a selling price of $250 to $300 for a lower priced iPhone; however, a price tag of $300 to $350 now makes more sense.”
The prices stated above would be for un-subsidized handsets, conceivably targeted for a release in emerging markets. What moves Apple actually makes with the iPhone 5S are still yet to be determined, but one thing is for sure; Apple’s model of slowly releasing hardware must change if they expect to keep up with the fast paced world of emerging Android handsets.