Another HTC top-level person is reported to have stepped down. According to Bloomberg, HTC Chief Operating Officer Matthew Costello has added his name to the growing list of executives who have chosen to leave the company. It’s incredible that half of the year has barely passed and already the Taiwanese based manufacturer has lost more than a handful of its key senior executives. A list which includes Asia CEO Lennard Hoornik, EMEA president Florian Seiche and Chief Product Officer Kouji Kodera.
In a letter obtained by Bloomberg, the company is said to be replacing Costello with president of engineering and operations Fred Liu. Liu will inherit a new, expanded role. This streak of management shakeups is a bit startling considering how good the HTC One has done in sales, as the device was recently announced to have sold five million units.
No one really knows what the hell is going on within HTC to cause these sudden departures. Lots of media outlets who have stayed close to this on going story have suggested there is an unhappiness with the direction of the company. However, with the success of its flagship device, the One, hopefully the company can find its footing and to turn this thing around.