Apple has updated its U.S. trade-in estimates, raising values for most current iPhone, iPad, Mac, and Apple Watch models while reducing several Android offers. The changes mark another adjustment to Apple’s trade-in program as the company continues to compete for device upgrades in a slowing smartphone market.
The updates come at a time when device manufacturers are working harder to encourage upgrades, with trade-in programs becoming increasingly important tools for customer retention. Apple’s decision to boost values for its own devices while cutting Android offers reflects the company’s strategy to make switching from competitors less attractive while encouraging existing customers to stay within its ecosystem.
iPhone trade-in values saw increases across the board for current models. The headline iPhone trade-in figure rose from $685 to $695, with every iPhone 16 model gaining value:
- iPhone 16 Pro Max: $685 to $695
- iPhone 16 Pro: $550 to $560
- iPhone 16 Plus: $455 to $465
- iPhone 16: $435 to $460
The iPad lineup also received value increases across all current models. The headline range shifted from $40 to $670 up to $45 to $690:
- iPad Pro: $670 to $690
- iPad Air: $445 to $460
- iPad: $220 to $235
- iPad mini: $250 to $265
Mac changes were mixed, with most current models gaining value. The MacBook Pro increased from $685 to $690, while the MacBook Air saw a bigger jump from $485 to $520. The Mac mini also gained value, rising from $340 to $375, though the iMac remained unchanged at $355.
Despite these increases for current models, the top of Apple’s Mac trade-in range actually decreased from $2,090 to $2,045. This suggests a reduction for a higher-end model not shown in Apple’s summary table, likely the Mac Pro or Mac Studio.
Apple Watch models received a mix of revisions:
- Apple Watch Ultra 2: $295 to $305
- Apple Watch Series 9: $120 to $130
- Apple Watch Series 10: Unchanged at $150
- Apple Watch Ultra: $215 to $205
The most notable changes came to Android trade-in offers, which were largely cut. The headline range narrowed from $30 to $370 down to $30 to $360:
- Samsung Galaxy S23 Ultra: $230 to $200
- Google Pixel 8 Pro: $170 to $165
- Samsung Galaxy S23: Unchanged at $125
- OnePlus 12: Unchanged at $200
These trade-in value adjustments reflect Apple’s ongoing effort to maximize customer lifetime value by making it more attractive to upgrade within its ecosystem while discouraging switches to competing platforms. Trade-in programs have become critical business tools as smartphone upgrade cycles have lengthened and consumers hold onto devices longer.
All Apple-listed values are estimates, with final offers determined after the device is received and inspected. Customers can apply trade-in credit toward a new purchase or receive the value as an Apple Gift Card. Apple will recycle ineligible devices for free.